| ActiveVideo® is an immersive television experience that enables network operators, programmers, advertisers and even viewers to create and share a new generation of television programming. Based on standard Web technologies for authoring and delivery, ActiveVideo infuses television with the best features of the web, dramatically expanding the programming, navigation and advertising possibilities available to viewers.
Engage the Viewers
In order to keep up with the coveted 15-29 year old
demographic, ActiveVideo allows programmers to remain
focused on what they do best, creating dynamic content
to engage their audiences.Today’s audiences are
demanding cutting-edge, interactive elements from their
television viewing experience — ActiveVideo delivers.
Now, just like on the Internet, you can rapidly innovate
new programming, learn from accurate, detailed viewer
response data, and make immediate refinements —
shortening time-to-success!
Develop Once — Deploy Everywhere
Only the ActiveVideo Distribution Network (AVDN) enables
you to develop programming once using standard Web tools,
then deliver it to tens of millions of viewers, regardless
of last-mile network topology or what set-top they’re
using. Return on investment is far superior to alternative
approaches tied to a single set-top box configuration,
which may require complex development, specialized talent
and lengthy testing — and can only reach a subset
of the market AVDN can reach
Familiar Tools — Dynamic Results
The ActiveVideo Editor (AVE) uses standard Web tools
and technology, allowing you to leverage your talent
to create immersive programming just as quickly and
efficiently as you would create content for the Web.Your
ActiveVideo programming can incorporate the same elements
that make Web sites and video so easy to create and
change — MPEG, QuickTime, WindowsMedia, RealVideo,
Flash, Shockwave, XML feeds, RSS feeds and more. A WYSIWYG
design interface makes layout a breeze, and the integrated
coding interface allows for the use of common scripting
language to provide all the interactivity and functionality
of the Web. No special skills required; any experienced
Web developer can do it for you.
Increase Ad Revenues
In addition to giving the viewers what they want, programmers
can also deliver targeted, trackable Web-style advertising
on TV. ActiveVideo’s lean-in experience will generate
higher revenues by delivering “auditable impressions,”
just like on the Internet, but within TV’s much
bigger markets.
Bring forth new revenue streams from your video archives,
re-use programming already on your broadband site, presented
complete with pre-rolls, banners, onscreen branding and integrated
menus. Offer recommendations and personalized menus to make
it easy for them to find the videos they’re most likely
to select! |
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