| ActiveVideo® is an immersive television experience that enables network operators, programmers, advertisers and even viewers to create and share a new generation of television programming. Based on standard Web technologies for authoring and delivery, ActiveVideo infuses television with the best features of the web, dramatically expanding the programming, navigation and advertising possibilities available to viewers.
Viewers access ActiveVideo programming from interactive program guide menus, enhanced TV overlays or dedicated remote control keys and drive the on-screen experience via standard remote control clicks that are sent upstream to ActiveVideo Processors. The processors constantly recreate a viewer’s stream in response to their interaction and deliver it as standard MPEG via the operator’s on-demand network.
Maintain Control
Today’s viewers expect more — they want to be engaged and have the freedom and flexibility of Internet media such as user generated content and Internet search capabilities. ActiveVideo enables network operators to deliver an engaging new form of video entertainment, increasing viewer loyalty and advertising revenues without incremental capital investment. Keeping subscribers happy reduces churn and keeps subscribers involved where the operators brand is strongest — from the comfort of their customer’s living rooms.
Similar to On-Demand Video
Similar to VOD programming, ActiveVideo programming is distributed via existing on demand infrastructure, while consuming only a fraction of the bandwidth required by VOD. You can deliver the same ActiveVideo programming consistently to all digital subscribers, no matter what set-top they have because the viewer experience is rendered in the network, not on the set-top.
Deploy AVDN for Free
Let the programmers pay. With ActiveVideo the programmer pays based on usage for content distribution, just like with any Internet content distribution network (CDN) like Akamai. Like the Internet, ActiveVideo supports an ad model that is interactive, targeted, auditable and which leads directly to transactions, thus CDN fees are easily offset by ad revenues. |
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