Guest Commentary by Jeff Miller ­ President & CEO, ICTV: Broadband Paves Way for Broader Web Media Use
May 28, 2007 — TV Week
The unmistakable influence of broadband has changed the landscape of video programming for media entities across the board, from established companies wishing to exploit the power of this new medium to new participants seeing opportunities to overcome their lack of a video heritage...
more >

Products
May 18, 2007 — Broadband Gear Report
ICTV and RGB Networks demonstrated a joint solution for triggering ActiveVideo programming and advanced, dynamic advertising at the NCTA Cable Show. The companies showed how logo overlays inserted in linear broadcast streams via the RGB Networks Broadcast Network Processor (BNP) can be used to enable immediate viewer entry into the ActiveVideo environment...
more >

The Triple Play Is So 2006. Cable Has a New Trifecta
May 16, 2007 — CED
ICTV unveiled its ActiveVideo product. ActiveVideo Channels can link to an interactive Web experience, and the ActiveVideo P:Mosaic offers personalized navigation and simultaneous views of multiple channels. Great example of a Web media experience on the TV...
more >

Cable IPTV Gains Much Attention at CableLabs Conference
May 16, 2007 — Screenplays
ICTV believes it offers programmers and cable operators and even telco IPTV providers an immediate edge over alternative approaches to Web-driven TV, which is compatibility with existing and future digital TV infrastructure and with existing and future set-top boxes...
more >

Three Nets Will Go Interactive With ICTV
May 14, 2007 — Multichannel News
Cable networks CNN, Fox Reality Channel and HSN have agreed to produce interactive channels with service provider ICTV, which is pitching its system to cable operators and programmers as a way of offering Internet content on TV sets...
more >

ABC-Cox Deal Paves Way for Series on VOD
May 14, 2007 — TVWeek.com
Interactive TV provider ICTV struck deals with programmers including CNN, HSN, Fox Reality, AccuWeather, Reuters and others at the show to use the company's "ActiveVideo" software that migrates its interactive broadband channels onto cable TV in an interactive environment. Grande Communications should launch a trial with those programmers shortly, ICTV said...
more >

It... Lives!
May 11, 2007 — Light Reading's Cable Digital News
What's different: The business model. Instead of going after operators directly, ICTV is carving out deals with programmers so they, rather than ICTV, can build in the interactive component to carriage agreements. Programmers may also be inclined to partner up because they pay ICTV on a per-use basis for the ActiveVideo content delivery network...
more >

Virtue, Vice & Everything Nice
May 9, 2007 — Light Reading's Cable Digital News
After several reincarnations, ICTV may finally be ready to strike pay dirt with ActiveVideo, a solution that fuses Web media with MPEG video delivery enabling programmers to create enhanced TV content, including interactive advertisements. Top MSO brass was by the booth to test drive the solution...
more >

ICTV Deploys iTV Apps in Texas
May 8, 2007 — CED
ICTV's ActiveVideo programming and P:Mosaic navigational mosaic are being deployed to an initial base of Texas subscribers. Grande Communications Networks Inc., a broadband service provider in the state, is the first cable operator to launch ActiveVideo programming, through its GrandeVision service...
more >

ICTV & RGB Networks Targeted Advertising for ActiveVideo Channels
May 8, 2007 — broadcastbuyer.tv
ICTV and RGB Networks, are demonstrating a joint solution for triggering ActiveVideo programming and advanced, dynamic advertising at the NCTA Cable Show...
more >

CNN, Fox Reality, HSN Sign On to ICTV's Web Play
May 7, 2007 — Multichannel News
CNN, Fox Reality Channel and HSN agreed to produce interactive channels with service provider ICTV, which is pitching its system to both cable operators and programmers as a way of offering Internet content on TV sets...
more >

Three Cable Networks to Adopt Interactive Technology
May 7, 2007 — Multichannel News
A Los Gatos, Calif.-based developer will announce Monday from the floor of The Cable Show ’07 here that three large cable networks will use its technology to bring Weblike features to viewing their programming on television...
more >

ICTV, RGB Unveiling ActiveVideo Solution
May 7, 2007 — CED
ICTV and RGB Networks are demonstrating their joint solution for ActiveVideo programming and advanced advertising at The Cable Show...
more >

Cable Show News - ICTV
May 7, 2007 — Broadband Daily
Texas-based broadband services provider Grande Communications Network has become the first cable system to launch ICTV's ActiveVideo programming through its GrandeVision service. With ActiveVideo, Web-driven channels such as AccuWeather and Reuters are delivered through television as a single programming stream enhanced with targeted, interactive advertising. Another ActiveVideo Channel, the customizable P:Mosaic, allows viewers to personalize navigation and select programming for viewing across linear and ActiveVideo channels using their remote controls...
more (subscription required) >

Show Me the Adverts—But Make Them Relevant
April 31, 2007 — Cable & Satellite International
Service providers are increasingly looking to make advertising more relevant to the new paradigms in viewing, but being able to offer personalised viewing while allowing highly targeted advertising in a cost-effective manner is easier said than done...
more >