As the originator of electronic retailing, HSN has established a strong television viewing base as a source of unique products and brand names across the Beauty, Home and Lifestyle, Jewelry, Fashion and Electronics categories.

ActiveVideo^® enables HSN to leverage its leadership position on the TV by bringing the choice, control and diverse product mix that customers already enjoy on hsn.com into the environment of high-quality video and immediate responsiveness that characterizes television viewing. 

Using standard remote controls, viewers can navigate seamlessly between HSN and the HSN ActiveVideo Channel, and can browse through, preview and order a wide variety of merchandise.

Because ActiveVideouses standard Web tools and talents, HSN can initiate selling strategies that simultaneously reach PC and television audiences.  In addition, ActiveVideo allows HSN to use its existing order fulfillment and billing systems, enabling the simplest possible transition to interactive retailing on the television.