For more than a decade, ICTV has been an innovator in bringing Web media to the mass audiences of television. Our unique approach is based on leveraging MPEG — the ubiquitous digital television standard — to deliver personalized clickable video streams composited in the network and driven by Internet standards. Recent developments in entertainment now make the wisdom of this approach imminently clear.
 
 

 
 
Today viewers — particularly in younger audience segments — are flocking to the Web-media experience, and advertising dollars are chasing them in earnest.
Taking advantage of plentiful, well-proven development tools and formats, TV programmers and Web publishers are creating new ways for viewers to select and interact with video programming. They're providing viewers not only with vast choice, but fine-grained control for selecting just the program segments they want to watch at any moment. Within branded channels, they're bringing viewers together into lively online communities while delivering individualized service, including personalized programming and recommendations as well as targeted ads viewers can interact with on the spot (and sponsors can track, audit and analyze).

Yet the best place to watch television remains the TV, not the PC.
Viewers want broadband choice, control, personalization and interactivity, but they also prize the video quality and responsiveness of traditional television, enjoyed in the comfort of their living rooms, in the company of friends and family.

Only ICTV enables programmers and network operators to bring the full Web media experience to TV, using well-established Internet and On-demand infrastructure.
Our innovations-including mixing Web video and interactive content with broadcast streams and targeted advertising into personalized programming for viewers, as they make selections with a standard remote control-enable breakthrough television experiences to be delivered to any set-top box for just pennies per viewer hour. And developed and managed as easily and inexpensively as a Web site.

Our years of experience in bringing interactivity to hundreds of thousands of cable and IPTV viewers make ActiveVideo a low risk approach for delivering to the Web media experience on TV