ActiveVideoŽ is an immersive television experience that enables network operators, programmers, advertisers and even viewers to create and share a new generation of television programming. Based on standard Web technologies for authoring and delivery, ActiveVideo infuses television with the best features of the web, dramatically expanding the programming, navigation and advertising possibilities available to viewers.

 
 
Advertisers
The growing success of online advertising demonstrates that consumers respond favorably to ads that address their needs in entertaining ways and give them opportunities to find out more and even make purchases on the spot.

Relevant, Interactive Ads
Stop the guesswork and target the right message to the right person at the right time: ActiveVideo advertisers know exact audience size and demographics using standard Web measurement tools. Ads may be displayed based on location, behavior patterns and current activities, with campaign updates made in real-time.

Engage and Transact
ActiveVideo™ expands the universe for deploying the proven methods of online advertising. Now advertisers and agencies can target ads on TV with Web-like accuracy, while reaching tens of millions more viewers (including households that don’t even have PCs). By displaying ads based on viewer historical behavior patterns and current activity, you can boost response rates and increase the yield on your TV spend. Because the AVDN™ turns television into an accountable advertising medium capable of delivering “auditable impressions,” you can better manage your TV placements and make evidence-based budget decisions.

Sponsor TV programming that has all the viewer enticements of broadband video. Younger consumers, in particular, crave the choice, control and interactivity of Web video, and yet they know video looks and sounds better on TV. Programmers can create entertainment that fulfills consumer desire to have it all—and you can sponsor and showcase this innovative programming, positioning your company as a leader in the world of digital media.

Conduct Cross-platform Campaigns
Launch identical, complementary or synergistic campaigns across the Internet, TV and mobile networks. Leverage the same backend infrastructure (ad servers, content management systems, analytics, etc.) for all channels. Eliminate the high implementation costs of campaigns which need to be built and tested for each set-top configuration.